Your invention business plan layout begins with the name and address of your business and the purpose for establishing your business. The description of your purpose is to establish manufacturing and distribution of your invention.
It includes statistics, industry analysis, industry participants, market needs, market trends and buying patterns, market growth, distribution patterns, influencing factors, demographics, competitive comparison analysis, main competing products, market positioning, market segmentation and product advantages.
It is the part of your plan that describes how you are going to implement your strategy.
It includes sales strategies, value propositions, positioning statements, promotional strategies, costing methods, pricing strategies, manufacturing and distribution strategies, supplier strategies, marketing programs and strategic alliances.
Strategic implementation is essentially your response to your market research and analysis.
Think of it in terms of coaching a football team and you have three teams to beat in order to win the Super Bowl. Your market research and analysis is intended to tell you all about the other teams you have to beat. Your strategy and implementation is how you intend to beat them.
This section is supported by spread sheets that are typically projected over a three-year period.
It highlights the key points of your plan and is intended to sell someone on reading your plan. Most people will read this summary and quickly decide whether they are interested or not.
It should briefly describe your company, your product, the key points of your market analysis, the key points of your strategy, the key points of your management and the keys points of your financial plan.
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