March 10, 2010 
Hello,
Have you ever had a great idea and wondered what to do with it? Did you try to do something? If you did, you may have thought to yourself - there has to be a better way to do this? Something isn't right - it can't be this difficult, complicated and expensive? I certainly did. When I first started, I had nothing to show for my efforts but debt, and an ever increasing list of people who confused me. Maybe you can relate. Maybe your promising ideas were picked to death by skeptics and critics. Maybe you're wondering why no one is interested in your ideas, or why you're being rejected. Maybe you feel stifled by the lack of finances or resources. It’s not because I didn’t try. It wasn't because my inventive ideas weren't good. There just seemed to be a lot of very expensive roadblocks. For some reason, only a small percentage of innovations are successful. In fact, 93% of patents are never commercialized. Obviously, something is wrong here!
I read all the books, met with all the experts, and sought advice from everyone. But the advice was vague, confusing, conflicting, or just plain wrong. But, as you probably know from your own experience, that didn’t prevent people from taking my money.  Here are some interesting statistics.In the United States there are 32,797 patent attorneys and agents. The national average billing rate is $250 per hour. That amounts to over 8 million dollars an hour, if there is enough work for everybody. This generates 93% of the patents that are never commercialized. According to the Federal Trade Commission, invention promotion companies receive an estimated 300 million dollars annually from inventors yet their success rate for commercializing inventions is less than 1 percent.
There is considerable misinformation about what is important and what steps you should take with an inventive idea. I'm not just talking about inventions, but any original great idea. We're told to do the wrong things, at the wrong time, in the wrong sequence, for the wrong reasons with the wrong people. It's a horrible mess of hype, lies, myths, disinformation, and misconceptions. Why is this happening?  It happens because a lot of people make a lot of money selling you thousands of dollars worth of stuff.We're told that it is very important to buy this stuff to be successful. This simply isn't true. You already have what you need - it's your great idea. Many of the people selling you stuff don't care about your idea or how valuable it is - they only care about selling you their services. This works for them because too many people believe in a popular myth: that you have to buy a lot of stuff before you can get any money for your idea. It's the fairy tale that all you do is give someone a lot of money and you'll get rich. I've never met anyone that has done this simple two-step get rich scheme. All the rich innovators I know, have never done this. You absolutely can get rich with a great idea, but there are a few steps between getting the idea and getting rich. All I'm saying is that those steps don't require you to spend a lot of your own money. You can do that if you want but you don't have to. I don't.  How many great ideas do you have? How often do you have great ideas? If you're like most innovators I know you probably have more than you can possibly handle. You've probably had more innovative ideas in the past month that most people have in a lifetime. Personally, I have more ideas than I have time to deal with them so I need other people to invest and get involved because I can't possibly do them by myself. I tell people something like, "I got this idea on how you can make $1,000 for every $20 you spend, and I can prove it to you. Are you interested because I need some help to make this happen, and I don't see why we should wait?"
There isn't a creative person who does not believe their idea is worth a lot of money, just like there isn't a parent who does not believe their child is beautiful. But too often they spend tons of money worrying about protecting their ideas rather than establishing whether anyone would invest or buy them. Many of us believe that we can't talk about our ideas to anyone until we spend thousands of dollars protecting and perfecting them. Many of us are given false information about how to get companies or individuals interested in our ideas. There are always companies, and individuals, who are interested in innovative ideas because that is how they keep ahead of their competitors.
Success is directly related to convincing others that your idea and your ability to innovate will make them a lot of money. You may be asking yourself: How do I do that without spending a lot of money? How do I get people to give me money for my ideas? Won't they just steal my ideas? I'm going to tell you. You convince them that they will make a lot of money. I'll let you in on a secret. The people who are truly capable of making a lot of money with your idea are not stupid. They know that if you show them how to make a lot of money, their going to do everything they can to keep you happy. You're a golden goose. Smart investors don't kill the goose that lays golden eggs. They also don't steal the eggs and leave the goose behind. That's the key to getting money. You and your ideas have to be valuable to them.
I’m an inventor with over twenty years of business experience and practical knowledge in intellectual properties. I’ve manufactured, marketed and licensed my own innovations, and others, around the world. I've financed my ideas with little or none of my own money. I'm a former marketing executive for two Fortune 500 companies: Nashua and Roneo Vickers. I was the founder of Giant Panda H.K. Limited, pioneering joint manufacturing ventures in China, beginning with my own product licensed with the Walt Disney company. (When I licensed my product with Disney - I didn't even have a patent). This experience has allowed me to understand how profits are made and what people want to hear when I talk to them about innovative ideas. And I'm going to tell you this step by step system so you can do exactly the same thing. It's not difficult and you don't need special connections, experience or a lot of money. You really don't need anything other than a great original idea that you can prove is valuable. If you can prove this value to others - they don't usually ignore you.
Not long ago, I met a retired scientist who told me a sad story. He paid an attorney $80,000 to patent a simple two-piece mold and then went broke. About a month later, a carpenter told me how he paid $20,000 to an invention promoter for a 20 page “market research" report and "connections" to potential manufacturers for licensing. He went hopelessly into debt. An electrician told me about how he had lots of great ideas but didn't know what to do with them because he didn't have any money. Later on, he was upset to learn that many of his great ideas were eventually invented by others. THIS IS RIDICULOUS! Find out the truth. Learn how we make money with our ideas.
ON SELLING INVENTIVE IDEAS
 
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The worst part about this was, I couldn't figure out why everything I was doing - wasn't working. 
There is nothing wrong with this. In many cases their idea is worth a lot of money. 
Over the past ten years I’ve been consulting companies and independent innovators. 
