Home
Five Big Lies
 Inventions
Science
Gadgets
Inventors
Prototype
Trademark
Licensing
Marketing
Financing
Investor
Idea
Patent
Attorney
Patent Search
Copyright
Blog
Profile
Contact Us

[?] Subscribe To
This Site

XML RSS
Add to Google
Add to My Yahoo!
Add to My MSN
Add to Newsgator
Subscribe with Bloglines


Marketing New Invention





Research

Research is an important tool when marketing new inventions.

Market research is like reverse engineering. You start with the customer and work backwards through retail, distribution, marketing, manufacturing, licensing - to research and development.





Assume Nothing

Tips on selling Inventions
Research is a detailed analysis of how everything functions.

Assuming anything can be a fatal mistake when marketing new inventions.

An inventor discovers unique solutions to problems or unique benefits for established needs. You have to convince others of the viability of your invention. You have to determine that people will buy your invention and that it will create profits.

Many successful inventors sell their own inventions to prove their product can make money before attempting to license it. Selling your own invention was once a difficult task but today it is much easier. The details of how this is done is covered in my book "5 Big Lies."





Know Why

True story about an invention millionaire
You want to know why a customer would buy your invention? What would they pay? What choices do they have among competitive products? Where would they purchase your invention? What companies supply similar products?

What do you know about these companies? How could a company profit from your invention? How do you convince a company that your invention is profitable? What profits do they make with their other products?

Tips on contacting companies
Where do they get new products? What kind of manufacturing facilities do they have? What kind of equipment do they use? What would it cost them to make my product? You actually can't know enough - the more you know the better.

This can be a lot of research, however, it can be done using Internet tools explained in "5 Big Lies."

It is possible, and it can happen, that someone might come along and say to you, "Hey, I can make more money with your invention than all these other things I'm doing and I'm going to make you an offer you can't refuse."

Of course this can happen, but it is very rare.





Marketing is Strategic

Marketing new invention products is strategic and is based on good research.

It is similar to military strategy that is based on good intelligence. If you have poor intelligence you get a flawed strategy resulting in poor results.

As an inventor it is your function to create new inventions that customers want - so that companies can sell them for a profit.

The more you know about customers and the companies that deal with them - the better chances you have of selling your inventions.

Today, inventors have the advantage of utilizing the Internet for this purpose.





Words of Wisdom


"Anything that won't sell, I don't want to invent."

- Thomas Edison







Return to New Invention


footer for marketing new invention page