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Assuming anything can be a fatal mistake when marketing new inventions.
An inventor discovers unique solutions to problems or unique benefits for established needs. You have to convince others of the viability of your invention. You have to determine that people will buy your invention and that it will create profits.
Many successful inventors sell their own inventions to prove their product can make money before attempting to license it. Selling your own invention was once a difficult task but today it is much easier. The details of how this is done is covered in my book "5 Big Lies."
Know Why
What do you know about these companies? How could a company profit from your invention? How do you convince a company that your invention is profitable? What profits do they make with their other products?
This can be a lot of research, however, it can be done using Internet tools explained in "5 Big Lies."
It is possible, and it can happen, that someone might come along and say to you, "Hey, I can make more money with your invention than all these other things I'm doing and I'm going to make you an offer you can't refuse."
Of course this can happen, but it is very rare.
Marketing is Strategic
Marketing new invention products is strategic and is based on good research.
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As an inventor it is your function to create new inventions that customers want - so that companies can sell them for a profit.
The more you know about customers and the companies that deal with them - the better chances you have of selling your inventions.
Today, inventors have the advantage of utilizing the Internet for this purpose.
Words of Wisdom
